2010 Edition

Packaging is one of the single most important components of a successful warehouse club item. With limited or non-existent sales help, a product’s package must not only answer potential questions and explain benefits and features, but also sell the item to the member. Additionally, packaging expectations are constantly evolving as BJ’s, Costco, PriceSmart and Sam’s Club refine and develop their business models.

The basic packaging standards such as pallet fit, pallet design, maximum height and tray sizing have been available for some time and establish a minimum packaging standard. However, vendors need to look beyond these and take more of a holistic view of their warehouse club packaging strategy.

This white paper will provide ideas, concepts and strategies that manufacturers can immediately use to positively influence the packaging component of their club program. An effective warehouse club package needs to address the following four areas: supply chain, operations, communication and sales.