Founded
in 1976 in San Diego, California by Sol Price,
the warehouse club industry has evolved over the
years to include just three primary operators,
BJ’s, Costco and Sam's Club. The one
concept that sets the $133.2 billion warehouse
club industry apart from other retail channels
is the fact that Customers Pay to
Shop.
In return for that membership fee, the warehouse clubs
provide members with a host of benefits:
- Low Prices - Gross margins
are generally 8% to 14%.
- High Quality - The warehouse clubs
choose to offer high-quality products at a value.
- One Stop Shopping - BJ’s, Costco and Sam's Club are confident that they can merchandise and
sell any type of product in any category as
long as it is packaged and merchandised correctly.
- Unique, Rotating Merchandise
- BJ’s, Costco and Sam's Club constantly rotate big-ticket,
high-end or unique merchandise into their club
locations creating a “treasure hunt”
atmosphere where members never know what to
expect.
- Member Services - BJ’s,
Costco and Sam's Club offer their members
access to an assortment of business and consumer
services such as payroll processing, mortgage
origination, credit card processing and financial
planning.
- Specialty Businesses –
These businesses include one-hour photo finishing,
optical shops, hearing aid centers, pharmacies,
snack shops, gasoline stations, cellular phone
sales, travel kiosks and bank branches.
The warehouse clubs are able to offer their members all
the benefits, features and services listed above
because of their unique buying, merchandising
and operating philosophies:
- Limited Selection - The limited
item selection, 4,000 to 7,500 items, allows
the warehouse clubs to maximize efficiencies in product
distribution, handling, stocking and merchandising.
- Low Prices - Buyers negotiate
lower costs due to the volume that the clubs
generate. The low prices help to increase sales,
which increases inventory turnover and enables
the buyers to further negotiate lower costs
and further reduce the retail prices.
- National Brands - BJ’s,
Costco and Sam's Club primarily stock
brand-name products that do not require promotion
through advertising or explanations by salespeople.
- Paid Membership - The paid
membership program provides each warehouse club with a
revenue source that in most years is equal to
its net income.
- Wholesale Packaging - The
clubs have found that larger packages work very
well for consumers and studies have shown that
consumers who purchase larger-sized packages
are more likely to consume those products more
quickly than if they had purchased smaller packages.
- Intelligent Loss of Sales
- The warehouse clubs will only stock items that they
can provide to their members with significant
savings. If a manufacturer prices an item too
high or requires that the item be sold at the
manufacturer’s suggested retail price,
a club will not stock the item.
- Rapid Inventory Turnover
- Generally, the warehouse clubs are able to sell a product
before they have to pay the manufacturer for
it. This enables the warehouse clubs to finance their
inventory from their working capital.
- Distribution - BJ’s,
Costco and Sam's Club accomplish cost-efficient
distribution through the use of cross-dock distribution
centers which enables the warehouse clubs to reduce inventory,
increase inventory turnover, reduce transportation
costs, improve product quality and increase
responsiveness to changing market conditions.
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